Lucid Motors CMF

A CMF Exploration

AboutThis CMF exploration ocuses on creating themes that blend technology with luxury design to reflect the brand’s "Heart & Mind" vision. Growing up in Southern California, I’ve always admired Lucid’s story and wanted to explore how I can embody California's heart—the vibrant, adventurous spirit—while also integrating the intellectual sophistication and sustainable luxury that Lucid represents. It's a personal way for me to connect my roots with my passion for design and the future of luxury EV performance.

Duration2 Weeks
Dec 2024

ToolsPhotoshop
Illustrator
Trend Research
Keyshot

TeamIndividual

Research

The "Heart & Mind"

Lucid Motors' "Heart & Mind" embodies the brand’s commitment to combining cutting-edge technology with a passion for design and performance. I want to continue to embody this vision through this CMF exploration, embracing Lucid’s Californian roots—roots that I also share growing up in Southern California.

Understanding

California Roots

Silicon ValleyA dynamic environment where high-performance, luxury, and
cutting-edge advancements in technology and design converge.

The Sierra NevadasA majestic Californian mountain range known for their breathtaking landscapes, representing the spirit of adventure and exploration.

Performance & TechnologyCalifornia's dynamic energy fuels a lifestyle of speed, ambition, and forward-thinking, blending urban sophistication with the excitement
of constant movement and change.

Luxury Within Reach

01 Silicon Veil

Silicon Veil is designed for everyday professionals who seek a sophisticated,
comfortable, and luxurious experience during their daily commutes or business
trips. It transforms the commute into a refined and enjoyable journey, providing
a tranquil and productive space.

Targeted toward business professionals and commuters from all walks of life,
the design brings the exclusivity of luxury to a broader audience. It prioritizes
comfort, efficiency, and a touch of elegance, ensuring that anyone can
experience a serene, stylish, and functional environment while traveling
between appointments, meetings, or simply heading home.

Sophisticated. Sleek. Relaxed.

Explore Freely, Relax in Luxury

02 Sierra Horizon

Sierra Horizon is an exploration-driven theme for adventurers who
want to experience the natural beauty of California—from beaches to
mountains, deserts to forests—all within a single day. This open, airy,
and flexible interior allows for a fully immersive, luxurious outdoor
experience while blending rugged capability with refined comfort.

Outdoor enthusiasts and explorers who want to travel across California's
diverse landscapes. This theme caters to individuals who love luxury and
nature equally—those who want the thrill of exploration without
sacrificing comfort or style.

Natural. Heritage-Inspired. Venturous.

Dynamic Speed, Elegant Control

03 Laguna Pulse

The Laguna Pulse channels the spirit of high-performance driving,
crafted for speed seekers and athletic enthusiasts who crave the
thrill of acceleration while appreciating Lucid's advancements in
battery technology and performance. This interior reflects the
dynamic energy of California, balancing speed with refinement.

High-performance car enthusiasts, athletes, and drivers with a passion
for speed who demand cutting-edge performance and athletic luxury.
They are people who appreciate the thrill of power and acceleration
but want to experience it with the refinement Lucid offers.

Speed. Dynamic. Powerful

Three CMF Themes

The Collection

01 Silicon Veil

A luxurious, calming interior that transforms your commute
into a refined, productive space for everyday professionals.

02 Sierra Horizon

Blending adventure with sophistication, this interior is designed
for outdoor enthusiasts enjoy exploring without sacrificing luxury.

03 Laguna Pulse

A high-performance interior for speed seekers, offering thrilling acceleration and cutting-edge luxury for those who demand power
with refinement.

2025