Alana’s Dream Interior
Personal Project
Rhino
Creative Direction
Keyshot
Carl Archambeault
Who is Lucid Motors?Lucid Motors: Redefining Luxury EVs
Lucid Motors is a California-based EV brand known
for luxury, innovation, and sustainability.
Lucid’s PhilosophyThe “Heart & Mind”
Lucid Motors’ “Heart & Mind” philosophy unites emotion and engineering to create vehicles that are both advanced and deeply human.
Looking AheadAn Opportunity for Lucid
With only the Air sedan and Gravity SUV currently in its lineup, Lucid has a prime opportunity to expand into the customizable autonomous market, meeting the growing demand for personalized mobility experiences.
Welcome to Lucid AtelierA Collaborative Studio
Lucid Atelier envisions a bespoke design experience where customers design their dream car that embody their lifestyle, values, and aesthetics. It’s a collaborative studio—a space where individuality, emotional connection, and intentional design shape the future of mobility.
Lucid Atelier ClienteleLifestyle Curators
Lucid Atelier clients aren’t just drivers, they’re curators of their lifestyles. They lead vibrant, dynamic lives and view their vehicle as more than transportation—it's a curated environment for living, working, and recharging. For them, every detail matters, and the ability to shape a space around their needs is essential.
Lucid Atelier Client 01
Crafting a Space for Alana
Lucid Atelier’s first client is Alana - a feminine designer, creative explorer, and Diet Coke enthusiast. Based on her lifestyle, designers at Lucid Atelier crafted a moodboard and vision for her dream space.
Work in Progress
Happy to Chat!
2025